Our Team

Adriana Lacy is the founder and CEO of Adriana Lacy Consulting, a full service digital consulting firm helping publishers and businesses grow their digital audiences. Under her consulting umbrella, Adriana also has two products: InsightFlow Analytics, an analytics tool for automating data reporting and Social Chime, a social media management system.

She is also an adjunct lecturer in the journalism department at Brandeis University.

Adriana is also a 2023 Forbes 30 Under 30 honoree.

In addition, Adriana is the founder of Journalism Mentors, a website dedicated to advancing early-career journalists through mentoring and paid media opportunities.

Previously she worked as a senior associate for audience & growth at Axios, an audience engagement editor at the Los Angeles Times, and a senior news assistant at the New York Times, and was an adjunct lecturer in the Annenberg School for Communication and Journalism at the University of Southern California and the Boston University graduate school of communications.

Caitlin Ostroff is a reporter for the Wall Street Journal where she uses words, numbers and code to cover the world of finance. Previously, she was a data reporter for McClatchy DC and the Miami Herald. She’s a 2018 graduate of the University of Florida, where she spent most of her time working for the independent, student-run newspaper The Alligator. In her last semester there, she helped launch Save Student Newsrooms, an advocacy campaign to educate people about challenges facing student news, such as finances and censorship. Caitlin is also a proud Hufflepuff.